Design Portfolio
paradisa (SIA)
With Singapore International Airlines (SIA) and Krisshop, paradisa was launched as a limited edition resort wear fashion collection with a unique touch. Centralized around sustainability and style, paradisa is made predominantly with upcycled materials and textiles from SIA. Offering products such as accessories and apparels based off Singapore's many iconic motifs, get a glimpse of the city's rich heritage through beautifully designed pieces made for your vacation needs. Where resort meets heritage, that is paradisa.
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For this assignment, we create the website and social media posts mock-ups as part of the brand's e-commerce and digital marketing.
E-commerce
Website Landing Page
Campaign Pages
Website Blogging
Digital Marketing
Social Media
Vibrant and impressionable imagery that aligns with the holiday and beach theme is used.
Aesthetics are consistent and help paint a harmonious picture.
Facebook, Youtube
Presented in the form of informational posts, minute-long campaign videos as well as other extra content.
Email Newsletter
Sign-up page for the brand newsletter to help keep customers up-to-date.